Snapchat will quickly allow you to add music to the video files that you record and upload, making it the newest social app to tackle TikTok by providing the power to embed fashionable songs. The announcement comes as President Trump threatens to crack down on TikTok and Instagram plans to unveil its personal TikTok competitor within the coming weeks.

Snap mentioned it might launch the characteristic to English-language customers this fall, with it rolling out first in the countries like New Zealand and Australia beginning as we speak. The characteristic might let Snapchat achieve among the vitality and creativity customers are presently bringing to TikTok, nevertheless it appears as if this isn’t being designed as a full-on TikTok competitor.

For now, it feels like there will not be a feed of movies set to music, and there will not be a strategy to see different movies that includes the identical track — two options key to TikTok. A Snap spokesperson emphasised that it’s designed for sharing music along with your “actual buddies.” That mentioned, Snap is aware of that TikTok is the goal right here. In an electronic mail detailing the brand new characteristic, Snap mentioned that, “based mostly on publicly accessible information,” its app “reaches extra folks within the U.S. than Twitter and TikTok mixed.”

The characteristic is launching with “a sturdy and curated catalogue of music” from Warner Music Group, Universal Music Publishing Group, Merlin, and extra. Snap was reported to be in discussions to license music as far back as May 2019, across the identical time that TikTok turned “Old Town Road” into a success. Snap is designing this characteristic in a manner that labels would possibly favor: while you swipe up on a video, you’ll get the track’s title and artist, plus a hyperlink to take heed to the monitor in your streaming platform of alternative.