Suppose you went to a shopping mall, you found an item interesting, wanted to buy that but for some reason, you put that on the place and skipped buying that particular item.
But when you go to other shops you see the ads of those items that you skipped before.
You leave the shop but still, you are seeing those particular item ads everywhere you go, on the road, on your street and even at your home. That’s an embarrassing and irritating situation.
Sometime, if you want to buy the item and you really need it, then those ads are actually helping you to remember your shopping list, but if you don’t need the item and you actually wanted it for the sake of interest and now you don’t really want that, then those ads will definitely bother you.
The same thing happens in online marketing and advertising. You may be experiencing something like seeing the same ads on various websites that you browse on the internet.
You have searched some products on online shopping websites and whenever you leave without buying those products and browser other websites, you see those products as ads everywhere on the website. You might have a feeling like those products are actually following you. Those ads are instigating you to buy them.
These are the personalized ads that are relevant to your activity i.e. your searches on online shopping websites. But you don’t really like to buy and don’t even like to see those products on ads wherever you go.
If you don’t like to be followed by those ads that repeatedly shows what you don’t want to buy, then we have some settings on our browser that you can set.
But before the setting, we should understand how actually this happens i.e. how websites know what products you are searching or interested in the internet and want to buy.
The concept is cookies. You might have heard the term.
Cookies are small files that are stored on the computer of users. They are designed to hold a modest amount of data specific to a particular client and website and can be accessed either by the web server or the client computer.
This allows the server to deliver a page tailored to a particular user, or the page itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website to the next.
Ever wondered how your login id and password are saved on the server of the website that you browse.
They store that data on the cookie and whenever you try to access the website, it automatically login you using that data. Using those cookies data, ads agency shows relevant ads for you.
- To turn off ads personalization on facebook login into facebook and go to settings.
- Then go to Ads from the options from below left as shown in the picture.
- Now scroll down to Ads settings. Here you have two types of ads options.
Ads based on data from partners
Ads based on your activity on Facebook Company Products
By default, the settings are set to allow. If these are allowed you will see ads based on your searched relevant to you. And if you don’t want ads personalization then you can turn both the setting off but choosing the option not allowed.
How to turn off personalized ads from Google
- To turn off ads personalization from google, just go to google account.
- Then under personal info & privacy tab, select Ad setting
- Under the Ad setting, click on manage ad setting
By default, the ads personalization is on. If you want to keep it turned on, you will see relevant ads based on your interest and searches. If you want to turn it off just turn off ads personalization as shown below.
As we turn off ads personalization from facebook and google, they will show ads but not based on what we are searching on the web, but still, they are using our cookies data from the browser that we use. So we have to disallow third party websites to use our cookies data from the browser.
How to Block third-party cookies from Chrome
- Go to the settings of your chrome browser.
- scroll down to the content setting. Under content setting, select cookies and turn on the Block third-party cookies to prevent third-party websites from saving and reading cookie data from your browser. It is shown below.
How to Block third-party cookies from Firefox
- Go to the settings of your Firefox browser.
- Select the tab privacy and security.
- Under the privacy and security tab, tick the option third-party cookies to prevent third-party website saving your website cookie data.
After doing all these settings in your browser you will turn off ads personalization and block third-party cookies. Ads will obviously be shown even after all these settings but if you don’t want to see personalized ads on your browser, these settings are required.
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